Ms. Parness has found success as a brand director for Rémy Cointreau and William Grant
Ms. Parness considers her career highlight to be her launch of a new advertising strategy for Beauty and Blend.
FAIRFIELD, CT, April 18, 2022 Senmer News Wire — Paige Parness has been included in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Parness initially obtained bachelor’s degrees in marketing and management from Fairfield University in 2004. She later gained valuable experience as an assistant marketing manager for ITW Permatex from 2004 to 2006 and an account executive with Alcone Marketing Group from 2006 to 2008. Ms. Parness further served as a marketing manager with Pernod Ricard Americas Travel Retail from 2008 to 2010 and an assistant brand manager with Sun Products Corporation from 2010 to 2011.
Between 2011 and 2020, Ms. Parness worked as a regional marketing manager for William Grant and Sons and the senior brand manager for Hendrick’s Gin and Tullamore Dew. In these roles, she assisted in generating, assessing and recommending growth platforms, executing consumer communications strategies and managing relevant agency relationships. Ms. Parness was additionally responsible for the professional development of 12 brand ambassadors, setting key performance indicators and guiding toward their achievement as well as conducting performance evaluations and facilitating key development opportunities.
Since 2020, Ms. Parness has excelled with Rémy Cointreau as a trade marketing director and brand director for Mount Gay and Cointreau brands and the company’s brandies portfolio. During this time, she has helped to build the brand strategy, handle global conversation in terms of managing the brand in the United States, Canada and Latin America, overseeing the execution of marketing and increasing brand awareness. Ms. Parness attributes her success to her hard work, dedication and focus in addition to the support that she received from her family.
Ms. Parness considers her career highlight to be her launch of a new advertising strategy for Beauty and Blend, as she had worked hard to build the brand in terms of the research, understanding the consumer, finding their needs, creating a platform relevant to a target consumer and bringing it to life. In the future, she would like to advance into a higher administrative position in the marketing level. Harboring a love for her industry, Ms. Parness hopes to remain in her current company for many more years.
About Marquis Who’s Who®
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Today, Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® now publishes many Who’s Who titles, including Who’s Who in America®, Who’s Who in the World®, Who’s Who in American Law®, Who’s Who in Medicine and Healthcare®, Who’s Who in Science and Engineering®, and Who’s Who in Asia®. Marquis® publications may be visited at the official Marquis Who’s Who® website at www.marquiswhoswho.com.
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Source: Paige Parness Recognized by Marquis Who’s Who for Excellence in Marketing
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